Interesting stats as ad revenue rockets.

7.5% Year-Over-Year Increase a Bright Spot in Marketing & Advertising Media

Internet advertising revenues in the U.S. hit $5.9 billion for the first quarter of 2010, representing a 7.5 per cent increase over the same period in 2009, according to the numbers released on May 14th by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This marks the highest first-quarter revenue level ever for the industry.

“The year-over-year growth we are seeing reflects marketers’ confidence in the value and effectiveness of interactive advertising,” said Randall Rothenberg, President and CEO of the IAB. “The Internet, together with explosive technological innovation in devices and platforms, has transformed consumers’ lives, giving them access to entertainment and information however, whenever, and wherever they want it. That’s why the vibrant interactive advertising and marketing industry lends major fuel to the U.S. economy.”

“We are seeing continued signs of an improved economy and interactive advertising market,” said David Silverman, PwC Assurance partner. “The media industry – like the economy as a whole – saw tremendous challenges this past year, and uncertainty about the recovery remains. However, entering 2010 with such strong Q1 revenues is a sign of the health and vitality of online media, and of marketers’ continuing investment in interactive as a cornerstone of their advertising campaigns.”

Source: IAB/USA, 13 May 2010

This entry was posted on Tuesday, May 18th, 2010 at 10:36 am and is filed under US real estate news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.